We make AI legible for decision-makers — through research that educates, content that builds authority, and events that build community. The creative arm is SORRYWECAN. The intelligence arm is Research Lab. Nobody in Slovakia has both.
This is not a tagline. It is the answer to "what do you do?" that a bank executive, a startup founder, and a creative director all understand — and all need. One sentence that makes every product, every workshop, every post coherent.
02 — Asset Audit
What we already have
400+
Newsletter subscribers — owned audience, zero algorithm dependency
700+
Social followers + SORRYWECAN celebrity and influencer network
22
Long-form Research Lab posts — 9 months of SEO compounding
10×
AI production system — 1 person outputs like a 5-person editorial team
SWC
High-end creative production at fraction of market cost
TB
Tatra Banka connection — Slovakia's largest bank and their entire network
Most people starting a research and education brand have zero of these. The foundation exists. The task is to turn it into a compounding machine.
03 — Context
Why now. Why Slovakia.
01
The gap is wide open
There is no serious AI thought leadership publication in Slovak or CEE. The market is empty. Being 18 months ahead in a small market is the same as being the best in the room.
02
Corporate Slovakia is scrambling
Banks, law firms, insurance companies, manufacturers — all of them are asking "what do we do about AI?" and finding no one credible to answer in their language and context.
03
EU AI Act is live
The EU AI Act is in force. Every medium-to-large Slovak company now has compliance obligations they don't understand. This is a knowledge gap — and a commercial opportunity.
04
AI production collapse
The cost of producing research-quality content has dropped 90% in 18 months. We can outproduce a team of 5 journalists. The leverage didn't exist two years ago.
05
EU grant infrastructure
Horizon Europe, Digital Europe, Slovak AI Strategy — there is significant non-dilutive funding for exactly what we're building. Window is open now, not forever.
06
SORRYWECAN credibility
Years of real creative work, real clients, real reputation. Research Lab inherits that trust on day one. Most publications start from zero. We don't.
04 — The Model
The flywheel
Research Lab
+ SORRYWECAN
Content
Authority
Fuel
Community
Content → Workshop leads
Every post is a 2,000-word proof of expertise. Corporate clients read it and realise you could teach their team. No cold outreach — inbound authority.
Workshops → Better content
Every workshop reveals what people genuinely don't understand. That confusion becomes the next post. Community tells you what to research. You stop guessing.
Tatra Banka → Their network
One anchor client inside Slovakia's largest bank is access to every company they work with. If the workshop lands, the referrals follow automatically.
05 — Execution
Three parallel tracks
🔴 Oxygen
Commercial Anchor
What pays for everything. Without oxygen, nothing grows. Start here.
Tatra Banka — specific product pitch, not vague collaboration
Quarterly AI Intelligence Report branded for them
Leadership workshop series — once per quarter
Price: €8–15K/year depending on scope
Second target: Bratislava VC or startup accelerator
After TB: their portfolio companies are the pipeline
🟢 Engine
Content Machine
What builds authority over time. AI handles 80% of production.
2 Research Lab posts per week (AI-assisted pipeline)
Weekly newsletter — same content, zero extra work
IG stories for every post — already automated
1 Slovak-language post per month
Podcast — long game, video-first, monthly cadence
Speaking — 1 Bratislava event per quarter
🔵 Gravity
Community Node
What creates irreplaceable trust. Physical presence matters.
Newsletter — grow from 400 to 2,000 by Q2
Quarterly physical event — Bratislava startup space
First event free — 20–30 people, intimate
SWC celebrity network → curated guest list
EU grant applications — parallel background track
Workshop alumni → advocates and referrers
06 — Commercial
What we sell
These are not vague "collaborations." These are specific products with specific prices. A corporate buyer needs to see a number and a deliverable — not a vision deck.
📊
AI Intelligence Retainer
Quarterly AI research report branded for the client. Covers their industry vertical — banking, insurance, manufacturing, health. Distributed to their leadership and client base. Positions them as AI-aware without building a research team.
€8–15K
Per year / anchor client
🏛️
Leadership Workshop
Half-day session for executive teams. Covers what AI actually means for their sector, how to evaluate AI tools, and what their competitors are doing. Practical, not theoretical. Tailored by industry.
€2–4K
Per session / 10–20 people
🎤
Keynote / Panel
Prince speaking at corporate events, conferences, and industry panels. Covers AI, creativity, the future of knowledge work. Built on Research Lab credibility. Available in EN + SK.
€1–3K
Per appearance
🎓
AI Literacy Programme
Multi-session educational series for a company's entire team — not just leadership. Covers AI fundamentals, tools, and responsible use. Scalable format. Can run monthly for 6 months.
€5–10K
Per company / per programme
📰
Sponsored Research
A company sponsors a Research Lab deep dive into their sector. Published publicly under Research Lab brand — not advertorial. Client gets first distribution, cited as sponsor. Real research, real credibility.
€3–6K
Per research piece
🌐
EU Grant Collaboration
Partner with a university or institution on a Horizon Europe or Digital Europe application. Research Lab contributes the content and dissemination plan. Grant funds the research. Non-dilutive.
Grant-funded
12–18 month timelines
07 — Priority #1
The Tatra Banka move
Why this unlocks everything
One anchor client at Slovakia's largest bank → their portfolio → their corporate network → proof case study
"We produce a quarterly AI Intelligence Report — branded for Tatra Banka. You distribute it to your corporate clients and leadership team. We run one leadership workshop per quarter. We are your AI intelligence partner for 2026."
Referral pipeline to their entire corporate network
Institutional credibility for every future pitch
Published case study that sells the next client
Slovakia's most trusted brand = trust by proxy
Media coverage when the partnership is announced
Potential to embed Research Lab in their events calendar
The concrete first move: A WhatsApp message to whoever you know there. Not a proposal. One sentence: "I'm building something relevant for your leadership team. 20 minutes this week?" The meeting does the selling. The proposal comes after.
08 — The Hidden Asset
SORRYWECAN ↔ Research Lab
Nobody in Slovakia has both a serious creative studio and a research and intelligence publication at this level. Most agencies can produce. Most publications can write. Nobody does both. That's the moat.
Research Lab brings
Intellectual credibility + research depth
AI analysis and intelligence pipeline
Corporate education positioning
Newsletter audience and SEO authority
⟷
SORRYWECAN brings
High-end visual and film production
Celebrity and influencer network
Event production capability
Creative industry authority and track record
The combined pitch to any corporate client
"We research what your industry needs to understand about AI. We produce content that communicates it beautifully. We educate your team. We make your brand the one that gets AI right — not the one that's still figuring it out."
09 — Year Plan
Quarterly roadmap
Q1 NOW
Tatra Banka — first conversation initiated this week
Newsletter — formalise platform, growth push from 400 to 1,000
Content — 2 posts/week consistently, first Slovak monthly post
Speaking — 1 Bratislava event secured and confirmed
AI system — full 6-agent stack running daily, all crons healthy
1,000 subscribersTB meeting1 talk
Q2
Tatra Banka — proposal signed, or pivot to next anchor
First workshop — Bratislava startup space, 20–30 people
EU Grant — application submitted (Horizon Europe or Slovak fund)
SWC collab — one visual piece produced together, published
Research Lab — 40+ posts live, SEO compounding measurably
2,000 subscribersFirst revenueGrant submitted
Q3
Workshop series — 3 delivered total, case study published
Podcast — launch if newsletter is at 2,500+; video-first, monthly
Corporate pipeline — 2–3 Tatra Banka referrals in conversation
Research Lab Evening — first community event, Bratislava
International — first non-Slovak speaking slot or partnership
5,000 subscribers3 workshopsPodcast live
Q4
Revenue positive — education track covers its own costs
Grant outcome — EU Horizon or Slovak fund decision
Community product — paid newsletter tier or membership layer
Recognition — Research Lab is a known name in Slovak + CEE AI space
2027 plan — international expansion roadmap drafted
Revenue positive10,000 subscribersCEE known
10 — Discipline
What we are not doing right now
Strategy is as much about what you don't do. These are not bad ideas — they are right ideas at the wrong time. Revisit each one at the quarter it belongs to.
✕
Podcast before 2,500 subscribersA podcast without audience is talking into a void. Newsletter first.
✕
Multiple sponsors simultaneouslyOne anchor client beats ten small ones. Scatter kills focus.
✕
Short films as marketingSWC makes films for meaning, not marketing. Don't conflate them.
✕
Community before audienceCommunity is a product. You need readers before you have members.
✕
Grants as primary revenue12–18 month timelines. Apply now, build as if you won't get them.
✕
Brand ambassador as a goalThis is a consequence of doing great work. Do the work — it comes.
11 — Infrastructure
The AI company behind this
A team of 6 AI agents handles the production system. This is why one person can run at the output level of a 5-person editorial and ops team.
🌌
The Master
CEO / Orchestrator
Main session. Talks to Prince. Routes work to agents. Maintains strategy and memory. Makes judgment calls.
claude-sonnet-4-6
🔭
Scout
Intelligence Gatherer
Monitors 16 news sources, 18 X accounts, LessWrong, Hacker News. Runs 3× daily. Builds radar and morning brief automatically.
haiku-4-5 + gemini-3.1-pro
✍️
Scribe
Writer + Synthesiser
Turns research into Research Lab content. EN + SK toggle. Landmark posts use Opus 4.6. On-demand, triggered by topic or signal.
claude-opus-4-6 / sonnet-4-6
🎨
Artisan
Visual Specialist
Generates all visual assets — blog heroes, IG stories, card-e full-bleed images. Commits to repo immediately. FAL Imagen 3 primary.
fal-ai/imagen3
📡
Publisher
Distribution + Deployment
Pushes content to GitHub, updates blog index, radar, dashboard. Delivers briefs to Telegram. Follows Scribe automatically.
claude-haiku-4-5
🏗️
Engineer
Builder
Builds apps, dashboards, scripts. Spawned for complex coding tasks. Works across all repos. Complex problems get Opus 4.6.